community is built with consistency #techcommunity #communitybuilding

Community is not showing up once, paying an entry fee, and then leaving because we've got our content, we're out. Talk about why companies need to be community first, and then why do you think community has caught on? Because it's definitely a conversation now than it was 5 years ago. Any brand, whether it's direct-to-consumer, whether it's a company, community is really at the core. It's about consistency in showing up, not just showing up a lot, but showing up consistently in the same space. And so it's very important, I think, for us to connect dots. Community is not showing up once, paying an entry fee into a run club or a cycling crew, and then leaving because we thought our content wore out. Show up again. And that's about creating consistent community, who you work with, not just showing up a bunch of times.