taylor desseynvp of community

ditching the ego can transform your business #marketingstrategy

5 Mar 2025 · 0 min

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0:26

Taylor Desseyn argues that founders hurt their businesses by holding too tight to control. He points to Tejas as an example of someone who could move the needle on marketing and branding better than the CEO or marketing department, if given the freedom to do it.

But the problem is, is that companies gotta put their egos aside and founders gotta put their egos aside because Tejas could probably move the needle more from a marketing and branding perspective than the CEO and the marketing department more than anything else. So put your ego aside, build up individuals at the company because those individuals at the company are gonna be better salespeople and better marketing people than any team that you have.

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