David Kramer and Taylor Desseyn discuss using a day-in-the-life video of Sentry's founder to show the company's culture without a sales pitch. Human storytelling humanizes a brand and pulls in recruits better than job postings alone.
What I, what, what, what I would double-click on is if you show me like a day in the life of David Kramer who founded Sentry, you know, that would be fascinating.
Yeah, I'd watch that too.
Right, exactly. And so you're still getting the Sentry message across, but you're not selling, you're just showing a human thing. I think that's, that's a huge takeaway for anyone here. I think there's an application here for people applying for jobs even, cuz companies probably don't like receiving resumes, um, like en masse. And so if you can find a way to humanize that, that's probably gonna work in your favor.
I would, I would employ companies companies to actually talk about, like, have like a public fantasy football league or proper football league or, and like publicly talk about it, right? I'd have, you know, if your employees are really big on mental, like, mental or physical health, I'd have a blog about it. I'd have a Whoop group. I think from a marketing side of things, I think if you can bring people in from a community perspective, not about business, your community is going