in the dirt and in the clouds #marketing #brandmarketing

20 May 2026 · 1 min

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A startup community team member juggles five jobs at once. One day they're editing conference handouts with Brianna, the next they're strategizing how to build a Java engineer community in Chicago. Small teams force you to live in the dirt and in the clouds at the same time.

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I was speaking with a founder this week, just a friend of mine who's, who's a founder at a startup. And you know, he was asking, he was like, man, like, you know, I feel like you have like 4 or 5 different jobs. And I was telling him, I was like, yeah, it's crazy. Like especially with how lean the community team is, you know, one call this past week I was like on a call with Brianna, like checking the content and copy of like a handout we're going to give at a conference like, like this week's in Mexico. And then the next minute, I'm on like a strategic call with how to build community with Java engineers in Chicago. So, you know, I'm very much in the dirt and in the clouds at the same time.