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Taylor Desseyn argues that building a small, consistent audience matters more than chasing big follower counts. Five regular people who show up every time beat thousands of scattered followers across Substack, Twitter, or Bluesky.

Taylor Desseyn argues that building a small, consistent audience matters more than chasing big follower counts. Five regular people who show up every time beat thousands of scattered followers across Substack, Twitter, or Bluesky.
And the biggest thing I hear is like, oh, like, I don't have a big email newsletter, it doesn't matter. Or I don't have a big, you know, I don't have a big meetup or whatever. Like, we had 5 people show up. That's it. Like, to me, it's like, it's the same people. It's depth, not width. I think so many people are like, I gotta have more followers and more of everything. More friends, more people in my Substack, more Twitter followers, more Bluesky followers. And it's like, you know what? Like, if I get 5 people that show up consistently, I'm happy with that, right?

tech doesn’t have to be the only thing that brings us together #techcommunity #techcareer

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spend a little time investing in yourself #linkedin #linkedintips #careeradvice