joining online communities #techcareer #techcommunity #careeradvice

There's so many people doing the same exact thing. Why do I work with someone over someone else? And that's the only moat you have. And so if that's the only moat you have, giving people a sense of belonging, think about it. Consumer brands do that. My experience with Nike in the '90s when I was growing up, Nike was worn by winners. Michael Jordan wore Nike. Kobe Bryant wore Nike. The winners wore Nike. And so that's their community. They created a community of people that wanted to win. That's what Nike was always about. Today, no matter what you're doing, you're able to create a community. 'Cause the beautiful thing about LinkedIn and just the internet broadly is you can find your tribe. And I think that power is so important in building a business because there's a lot of loyalty in community. And so you should take advantage of that and find a way to do it, but it has to be an authentic way. But, you know, if you're a consumer, you could do bigger things, but building community is incredibly important.