taylor desseynvp of community

people want to buy from real people #branding #brandbuilding #startups

15 Sept 2025 · 0 min

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0:21

In this brief commentary, Taylor Desseyn argues that consumers purchase from individuals because relationships are the core of buying decisions. He emphasizes that effective marketing hinges on empowering the people hired to build a brand, urging companies to trust these individuals and allocate substantial budgets (e.g., $100k) to their efforts, promising that such investment will not lead to disappointment.

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