the marketing game has changed #marketingstrategy #branding101

22 Oct 2025 · 1 min

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In this segment, Taylor Desseyn proposes that companies should foster non‑business community activities—such as publicly running a fantasy football league or a full‑scale football league, creating health‑oriented blogs, and forming Whoop fitness groups—to engage employees and attract external audiences. He argues that when marketing emphasizes community participation rather than direct business promotion, the brand’s community can expand dramatically, potentially tenfold.

I would employ companies to actually talk about, like, have like a public fantasy football league or proper football league or, and like publicly talk about it, right? I'd have, you know, if your employees are really big on mental, like mental or physical health, I'd have a blog about it. I'd have a Whoop group. Hmm. I think from a marketing side of things, I think if you can bring people in from a community perspective, not about business, your community is gonna grow like tenfold.