thoughts in building the torc community #techcommunity #techjobs

31 Jul 2025 · 1 min

Watch on YouTube

0:38

Taylor Desseyn reflects on building community for Torc after visiting founders like Marcus Maloney, Mitch, Ross McKay, and Bruno Casanovas. They noticed how those brands built communities around a t-shirt, but Torc's product can change your life. Good merch might make the work easier.

Chapters

So over Christmas, I got super in-depth with Marcus Maloney, Mitch in New York, Ross McKay with Cadence, which is like a magnesium salt mineral drink, George Heat with 24/7, Bruno Casanovas with Nude Project, where I just went to his store in Barcelona. Ooh. And I was looking at it, I was thinking, all these guys have built a community based off a t-shirt. I was like, listen, that's huge. Trying to build a community off a t-shirt, that's crazy. We are trying to build a community off something that will change your life, For sure, for sure. So if we just have like good merch, like it'll be so easy.