Taylor Desseyn argues companies should document their work publicly, showing hiring, challenges, and mistakes through video content. Building in public fosters audience trust and affinity even when it doesn't drive immediate sales.
Chapters
this like build in public blog, I'm starting to see other creators starting to say, hey, build in public, do this blog, do this documentary style for your company. Because I think at the end of the day, people want to be a part of the process. What I've realized is that people, people like care about the end result, but they really don't. They want to see the steps you took, the challenges that's happened, the mistakes you've made. So I think the more that companies get can like really put themselves out there, hire a videographer, do a week, you know, do, do travel like we do, do a day in the office, and constantly start putting that out there. It's not going to be a way to convert from the get-go, right? I've had people say, well, what does your YouTube viewers look like? Like, we're not there yet. But the fact of the matter is, is it endears people to your brand faster than just running social media.