Prediction vs Permission | System & Self Prediction arrives before explanation. Notice what you exc...
What happens when the self enters a system already full of meaning? I went to Trafalgar Square to s...
Your Monday (weekly) System & Self Reading. Enjoy your week…. Futuremade.group




What machines cannot read can begin to disappear. Today, on 11 September, memory carries a particul...
If AI built a version of Zendaya, who would she be? Not the Zendaya she consciously presents. The ...
Prada’s new campaign celebrates the fluid, self-authored identity of the world we are leaving behind...
The person Zendaya meets the profile Zendaya. That’s what interests me about this image. There is ...
With thanks to Sky, to our innovative consumers in-depths, and to the experts we canvassed. 7 years...


What happens to the gym when AI, weight-loss drugs and increasingly intelligent fitness technology s...
Auditing the future. A mini case study for the 2019 future of media project we did for Sky. Futurema...
Chase Hughes on why The Future of You matters now — because identity is becoming one of the defining...
The Foresight Session 2026 is an exclusive, forward-looking industry event held on Thursday, August ...











Our Eyewear episode feels even more timely now. Meta’s smart glasses have been all over the press, ...