A manager founded a company after watching Excel spreadsheets destroy workflow coordination. Lost versions, unclear who owned what, and marketing and sales completely out of sync. The chaos got bad enough that fixing it became a business.
Chapters
What was the moment that turned that contempt into a company? That's a good question. I think the contempt turned it into a company. There was no box in between. It was like, this is horrible. How is it possible that people still live in this 2-dimensional array? So it was complete psychosis, really. As part of this managerial team, I was the captive of this Excel hell that we were living in, and it was super inefficient. Nobody knew anymore after 6, 7 cycles who said what, where's which version, if the marketing and sales actually synchronized. Most of the times they didn't. So it would really put company into jeopardy because we didn't really coordinate things properly.