YouTube video (Paul Barnhurst) discussing how KPIs must be communicated, not just chosen for financial sense: FP&A teams often select metrics (e.g., CAC, churn, lifetime value) but fail to explain why they matter, which harms team morale and company culture. Emphasizes a full cycle: choose KPIs → measure → communicate to the team so the numbers resonate.
Because FP and A professionals forget. The next step after KPIs and measurement is also communication of these KPIs and what they do to the morale of the company and the culture and all of these things. So we cannot pick KPIs that make sense financially. But then when we communicate them, the team is looking like, why do I care about this number that I don't understand? So it's a full cycle. You know what I mean? Trust me, this CAC churn lifetime value ratio is really important.
Trust and Leadership Lessons for FP&A From 100+ Top Leaders with CFO Jon Laudie
