Short YouTube commentary (by Paul Barnhurst) arguing that FP&A professionals should act as strategic business partners by delivering actionable insights, not just static numbers. The speaker criticizes traditional static reports (PDFs, Excel) and calls for self-service storytelling with data to enable planning and analysis that drives strategy.
FP and A professionals are strategic partners as a business, right? They're not data junkies. They're not people who just produce some numbers and then send it off in an email and hope that people understand it, right? To really have that impact, to be able to do the planning and analysis, it needs to be actionable insights. And that's quite difficult to do with static reports, those traditional kind of PDFs that it reports used to be or even Excel tables. It needs to really be that self service storytelling capability with the data.
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