A baseball team runs itself like a traveling Broadway show, generating their own buzz instead of relying on league marketing. They recently played Texas A&M's stadium in front of 100,000 people, their biggest show yet.
From a traditional baseball operation, there's nothing traditional about what we're doing. We are probably akin to like a Broadway show moving around the country, because when we come to town, we have to generate our own marketing, we have to generate our own following. And when people come to a Broadway show, they come because someone said, hey, I got a couple tickets, hey, you got to do this. It's like the local marketing in that area. We just happen to have an extremely big microphone to get this out there to everybody, and we've done a really good job over the years of amassing a nice big audience so that when we do put it out there, it gets out far and wide that, hey, bananas are coming to town. One of the really cool things, just kind of give you an idea, and when we Texas A&M a couple weeks ago. We were there for Texas A&M, the Helm of the 12th Man, College Station. It's going to be amazing. 100,000 people, right? Well, that's our biggest show that we've ever done.
Trust and Leadership Lessons for FP&A From 100+ Top Leaders with CFO Jon Laudie
