Usage drives real AI ROI.
3 Jun 2026 · 1 min
0:30
Paul Barnhurst explains why buying AI software licenses doesn't create ROI. Real returns come from getting people to actually use the tools in their daily work, not from having them available.
Paul Barnhurst explains why buying AI software licenses doesn't create ROI. Real returns come from getting people to actually use the tools in their daily work, not from having them available.
Usage is so interesting to me because right now there's a million studies out there and there's a new one every week or every day. But it goes back a little bit to the ROI thing, but also just in like the brass tacks of talking to companies who are trying to roll out AI. The typical use case I give is a company says, okay, we're going to do some AI. So they get enterprise licenses, just throw them over the fence to their employees and say, go use AI. I argue all the time that if you're just buying software licenses and talking about an ROI, it's like, what's your ROI on Excel?
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