Paul BarnhurstFP&A Expert Empowering Finance Professionals to Excel Everday

Your story builds your professional credibility.

1 May 2026 · 1 min

Watch on YouTube

0:34

In this short YouTube monologue, Paul Barnhurst advises professionals on using LinkedIn for personal branding. He emphasizes that daily posting is unnecessary; instead, individuals should share their unique story in any format—video, audio, written pieces, or blogs—to increase visibility and credibility. Barnhurst acknowledges that early attempts may feel subpar, but encourages persistence and the creation of a content portfolio, which can function like traditional networking by opening professional opportunities.

Chapters

You don't need to post on LinkedIn every day. What I tell people is everybody has a story, something they can share that others can connect to. That can be video, it can be audio, it can be written, it can be blogs, it can be whatever, but it puts you out there and it helps build a brand and it shows credibility if you're thoughtful in the way you approach it. So I tell people you will get benefit from it. And I always remind them, the reality is you're probably going to stink at it at first. Everybody does. If you're kind of sharing a lot and having people comment, but sticking with it or putting a portfolio together, that That can help open up doors just like networking.