Bob Moesta's Jobs to Be Done framework explains why customers buy products: they hire them to do specific jobs. Entrepreneurs win by helping users see progress and complete those jobs efficiently, not by building features.
Jobs to be done. The framework by Bob Moesta. The philosophy is that customers hire a product or service to do a job they need to be done, and the best products that convert and retain their users and increase their CLV is to show them their progress and their jobs to be done as fast as possible and get their jobs done in a great way. It is fundamentally as entrepreneurs, we're solving problems, we are building a solution that gets you your job to be done as a user in a target market for an underserved need and you want to see progress. Um.
