A founder argues startups shouldn't pay for a booth at big orthopedic conferences like AAOS. A booth pins you to one spot. Instead, walk the floor and meet more distributors, customers, and recruiters in the same time. The math changes once you're bigger.
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I mean, for really small companies, and I've been in this position a couple of times, like if you're just yourself, that is the better way to go sometimes. Because as soon as you have a booth, you're stuck at the booth. Like you, you can't, you literally like can't, you, you are at that spot almost the entire, almost the entire time. So it is better to be able to, to move around, but that's just as effective if you ask me to. And that's where I, that's where it's better to go to the bigger meetings. Like I, I, I, it would be so far, like a company would have to be, have so much revenue before I would like recommend putting a AAOS booth or something like that. But I think it makes a lot of sense for people to just go to AAOS and be around. It's just an efficiency play almost more than anything. You can just see more people in a shorter period of time due to the concentration of distributors, customers, suppliers, even people like, you know, recruiters go to the to the bigger meetings or the whole sort of like industry ecosystem. So I have had success finding distributors for sure, meeting customers for sure.