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After hours best time to close business at Ortho Conferences

10 Jan 2026 · 1 min

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At ortho conferences, the best time to close deals is after booth hours. One-on-one dinners and breakfasts let you have deeper conversations than the crowded exhibition floor allows. One or two focused meetings after hours beats trying to close large group meetings.

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Are you guys like me where you find— I find the most value in the after hours. And that might be beforehand with a breakfast with another company, your business development team, or it— because at the booth you don't really, you're not really able to have long conversations with people. And so if you get 1 to 2 people after the booth to really have a longer conversation with, that's to me. Where I find it very valuable. So it doesn't matter how large the meeting is. If I have 1 to 2 people that I can close at the end of the day, that's where I find value. And I can get that at any meeting.