Authentic content is relatable and works.... polished scripted content falls flat.

It's kind of like a reality TV show for your company. You share the good, the bad, and the ugly, and they only want to put the good stuff out there, you know, and they, they don't want to say, geez, we got knocked out of another hospital.

I think it's one of the problems of social media. Like everybody shares their highlight reels, but you don't share like wrangling the kids together to get the picture on the beach. But if your goal is connecting, then share the real, like, You know, like bribing with goldfish or whatever it is. This is real. People relate to— I, I guess I get people that, uh, enjoy the content or follow or whatever is because it's relatable. I've failed a lot more than I've succeeded, but people really will relate when you start to share. This startup is hard.