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Bonebridge going head-to-head with full service Big Trauma companies.

11 May 2025 · 1 min

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Bonebridge, a small orthopedic trauma firm, is going after the core trauma market controlled by giants like Johnson & Johnson, Stryker, Zimmer Biomet, and Smith & Nephew. The company knows it's a long fight and plans to use aggressive sales tactics to compete.

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a small company like us too. I mean, you're going, we're, we're in a different perspective in that our competition is the big companies. I mean, we're, we're one of the few general orthopedic trauma companies. There's a lot of extremity companies that focus on the hand or focus on the upper extremity or focus on lower extremity. We're going right after the meat and potatoes trauma business, which is only J&J, Stryker, Zimmer Biomet, Smith Nephew. I mean, that's, we're going after the big guys. So we realize that it's gonna be a slog and we've, We've thrown a lot of elbows to get to where we are, and we'll keep throwing elbows. That's the beauty of the sales.