BoneBridge value proposition explained - a Synthes 2.0 with less is more focus - BoneChat 63 short

most of the orthopedic trauma market that's been developed in the last 15 years is strictly marketing. It's just trying to find new line items to compete on the contracting level and try to get their products above the next guy so that they can win the next GPO agreement. And it's gotten to the point where just a lot of these surgeons are just fed up with it. Like, like, I didn't need the last 3 tibial plateau plates. Why are you showing me a new one? And there's, I mean, like, we, we go over, there's companies, I mean, J&J has, I think, 5 or 6 plateaus on the plateau plates. On the market. The Globus just launched a system that has 3 different iterations of it. When you talk to any surgeon, like, I can do that with a non-locking small fragment set. Why are you coming out with more and more stuff? So it's just adding burdens to the system that don't need to be there. The philosophy of the company is to get rid of all the fluff, small footprints in the hospital, but still providing, uh, strong clinical outcome for the patient.