BoneChat #12- Marketing Efforts in Equity Crowdfunding - Ted Bird
In this segment of the BoneChat interview, host Speaker A highlights that equity crowdfunding can be a costly fundraising method and emphasizes the importance of partnering with specialized investor acquisition and marketing firms. These partners leverage digital advertising platforms such as Google Ads, Facebook Ads, TikTok, and YouTube to locate, nurture, and move potential investors through a sales‑funnel toward a successful close. Tiger Buford adds that, particularly in health‑related offerings, many of these investors are also likely to be future patients or consumers, creating a dual‑purpose audience for the campaign.
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