Tiger BufordYour Orthopedic Industry Expert (free today)

BoneChat #15 short - Seizing Opportunity in the Orthopedic Sales Void - Blake Helm

31 Mar 2024 · 1 min

Watch on YouTube

0:30

Blake Helm explains how Arthrex and Smith+Nephew moved to direct sales, leaving a distribution gap in orthopedics. He sees a major opportunity for an entrepreneur to build a dominant distributorship using what he calls a spine model framework.

Chapters

And I think now it's just, it's very, very different. They're, they work for Arthrex, um, Smith-Nephews Direct, you know, all the big boys are all direct. So it's really left kind of a vacuum and there's a big void in my opinion. And if someone's really good and smart, they could start a very large distributorship and absolutely crush it because all of us are looking for that guy. And what we're left with now, I think, is I call it the spine model.

More from Tiger

1:00:35

BoneChat #146 - Raising Capital, Protecting Equity, Dilution & Staying Lean

1w ago

58:35

BoneChat #145 - ASC Robots, Direct-to-Patient Marketing & Ortho Startup Reality

2w ago

57:20

BoneChat #144 - Defining the Standard of Care for Orthopedic Tissue Preservation & Restoration

4w ago

56:40

BoneChat #143 - AI-Driven MedTech Sales, Startup Traps, & Orthopedic Commercialization

1mo ago

1:20

Reverse Shoulder movement in the US

1mo ago

1:03:29

BoneChat #142 - Fastest-Growing Ortho Segments, Reverse Shoulder & Joint Preservation Rollups

1mo ago

59:10

BoneChat #141 - Disrupting Surgical Visualization: Single-Use 4K Scopes with Richard McKillop

1mo ago

57:56

BoneChat #140 - Transforming Knee Rehab, Patient Experience, and MedTech Go-to-Market

1mo ago

0:36

How to find early adopters in Ortho.

2mo ago

0:35

The Importance of Controlling Your Own Destiny in Deals

2mo ago

0:50

Red Flags in Business Partnerships

2mo ago

See all content