Tiger BufordYour Orthopedic Industry Expert (free today)

BoneChat #24 short - The Value Analysis process is the customer - Mark Copeland

26 Apr 2024 · 1 min

Watch on YouTube

0:41

Mark Copeland argues that healthcare purchasers should treat the value analysis process itself as the customer. Modern healthcare systems manage around $3 billion in annual spend, and recognizing value analysis as the key stakeholder helps organizations navigate complex committee approvals and speed up product adoption.

Chapters

value analysis process is the customer in my estimation. And the sooner people think about it that way, the faster you'll succeed, I think. So 15 years ago, we started hearing about these committees, these groups. I got to get something approved, COPE. I want to buy it. I want to use it, but I got to get it through these guys, right? Whoever they were. And when you get that size, the average size now is a $3 billion annual spend, and it might actually be higher. When you're talking about $3 billion in annual purchasing, you are a sophisticated financial purchasing entity whose product is healthcare.