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BoneChat #7 - Digital media strategy is to Stop the Scroll - Patrick Jamnik

3 Apr 2024 · 0 min

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0:12

Patrick Jamnik and Tiger Buford discuss the core challenge of digital media: stopping the scroll in 2-3 seconds. They warn against clichés and push creators to find fresh, authentic hooks that grab attention fast.

and, and, you know, it's just something that looks a little bit different that, you know, there is this cliché, like stops the scroll. People should always be thinking about what can I do that stops the scroll?
I mean, that's the other thing you've got. You hit on a topic. People are looking at content for 2 or 3 seconds maybe. I mean, you have such a short amount of time to grab 'em and it's gotta, and that's why it's gotta be authentic.

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