Tiger BufordYour Orthopedic Industry Expert (free today)

BoneChat #7 - The digital media tactic that every company misses - Quantity, Quantity, Quantity

3 Apr 2024 · 1 min

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0:33

Tiger Buford argues companies obsess over perfect production when they should just post constantly. He compares it to throwing ping-pong balls in the Amazon River: flood the channel and some will hit. Post at least once or twice daily, he says, and quality matters far less than volume.

Chapters

Pictures can be crappy. There can be bad audio. It doesn't matter. You've gotta just pump out. And with all of that, I barely even get seen. I mean, I barely even get noticed. And the customer looks in the Amazon River, they're looking for a ping pong ball. They don't see it. Okay. I, it's not there, but you've gotta throw a lot of ping pong balls into the river in order to get noticed. So it's, Quantity, quantity, quantity. Most companies should post once or twice a day at least.