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Embraced discomfort to drive your Sales success

20 Apr 2025 · 1 min

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In this motivational sales talk, the speaker argues that deliberately seeking uncomfortable situations—such as entering new markets, refusing introductions to familiar contacts, and engaging with prospects who may dislike or be indifferent to you—creates opportunities for unexpected positive outcomes. By making oneself as uncomfortable as possible, the speaker claims that both he and his partners have consistently generated results that would not have occurred in more comfortable, conventional settings.

Chapters

You know, if you, if you want to be successful, get uncomfortable. As when I would fly into town, try to make a new market, I would tell the person that I was working with, or they put me with, do not take me to anybody's. I want to be as uncomfortable as possible with you. I don't only want to go where you're not doing business, where maybe they don't like you. Or you pissed them off, something like that. Let us make ourselves as uncomfortable as possible. And I think that in every case where I've ever done that, the people that I was with and myself, we made something happen. We made something unexpected happen.