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How to get your company or product notice on social media - Mark Copeland on BoneChat #48 short

20 Oct 2024 · 1 min

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In this short clip, the speaker argues that social media has lowered the barriers to getting a product or company noticed, making visibility easier than ever. However, the key to effective promotion is not merely leveraging this ease but focusing on the customer's problem over an extended period. Citing a point made by Christine, the speaker stresses that marketers should talk about the problem for months rather than highlighting minor feature differences, illustrated by a salesperson’s emphasis on screw angulation degrees (27° vs 24°) as a less impactful approach.

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I actually think it's easier than ever to get noticed, but because of social media, because of the, uh, the low barrier of threshold, the low threshold to get into it. But what Christine said that I was nodding my head vigorously on is talking about the problem. Like, you know, I mean, I, I've been the salesperson on the end of marketing that says our screw angulation is 27 degrees versus Ted's 24. And you're like, awesome features. I think it's actually more about what you were talking about, which is talking about the problem for 6 months.