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How to stand out with unique content on LinkedIn by Christine Moley on BoneChat #48 short

20 Oct 2024 · 1 min

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Christine Moley argues that one unique, memorable post daily beats multiple generic ones. She compares it to an orange ping-pong ball in white ones: it won't get the most impressions, but it gets noticed and engaged with because it stands out.

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I'd rather post a very unique message once a day than post 3 generic messages 3 times a day. It's all about the algorithm with LinkedIn and getting shared and liked and all that. But I use the analogy with Tiger. I said I'd rather throw 1 orange ping pong ball into a vat of white balls. I'm not going to get the impressions that those white balls do, but I'll get the engagement with my one. So know your— know that you need to be out there. You need to communicate that message, but make that message unique and sticky.