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Invisible tattoo on the heart - how to make your customer feel special.

20 Apr 2025 · 1 min

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In this short monologue, the speaker introduces the metaphor of an "invisible tattoo" on everyone’s heart that reads “make me feel special,” emphasizing that people fundamentally crave feeling valued. He then shares a practical interview coaching tip: ask candidates to estimate the ratio of how much they spoke versus how much the interviewer spoke during a one‑hour meeting. If the candidate dominated the conversation, the speaker predicts they will not get the job, because the interviewer's role is to "sell" the candidate and create a reciprocal energy flow. The core message is that successful interactions—whether job interviews or sales conversations—require the other party to feel they are being given attention and value, and the energy must reverse at some point, shifting from the speaker to the listener.

Chapters

He said, everybody you talk to has an invisible tattoo on their heart and it says, make me feel special. So true. Damn, that's so true. When, when friends of mine would go for job interviews and so forth, I would always ask them, I would say, tell me, in the hour you're with that person, how much did you talk and how much did they talk? 'Give me a ratio.' If they said, 'Oh man, I talked for an hour, I just told them everything,' I just would say, 'Well, you didn't get the job.' And I said, 'Because he was not selling you,' or, 'She was not selling you.' I mean, if you're going to get a job, that person on the other end's got to be giving to you. The energy's got to reverse at some point. It has to.