Mark Copeland predicts "formularies" are coming to orthopedics - BoneChat #38 short

anticipate formularies, and it's going to either come from the hospital health system or the insurance plans where they're, they're going to be saying, this is your first-line agent. And there's no better first-line agent than the gold standard and the bone that that patient came into the hospital with based on all the data. But that's not here yet. But I can tell you, if I were selling your product, And we'll, again, we'll be talking about this in 2 weeks. If I were selling your product, I'd be talking to supply chain saying, hey, you guys are always complaining about all this and you don't know what you're spending and is this a ceramic and is this a— because none of them know. I would have you consider having an algorithm like you do with everything else. It would be hard for a surgeon who's employed to say, no, no, no, no, I'm going to use um, orthofixes that sell base for $4,500 versus