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Mastering Sales by using impactful statements.

20 Apr 2025 · 0 min

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0:29

A sales trainer shows how to pitch a bone growth stimulator to a doctor: it works in 30 minutes a day instead of 24 hours. He opens with a hook, makes a bold benefit claim, then asks directly for the doctor's next patient to close the sale.

Excuse me, doctor, if you give me just a minute, I'll tell you something that you've never heard before. Really? Okay. Well, that, you know, that'll stop 'em. And then I think the next thing we said on that tape was, our bone growth stimulator works in 30 minutes a day versus 24 hours. If it's that easy, why wouldn't you use it? Can I have your next patient? I mean, it was kind of boom, boom, boom like that. Outrageous statement. Truthful benefit statement, and then a trial close.

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