Tiger BufordYour Orthopedic Industry Expert (free today)

Mastering Storytelling with the STAR model in fundraising on BoneChat #59 short

20 Jan 2025 · 0 min

Watch on YouTube

0:01

A founder worried about pitching to investors learns the STAR model (Situation, Task, Action, Result) can structure any story. When raising capital for TrackPatch Health, private equity investors demanded so much financial data that the core story got buried in numbers.

What if you're not a good storyteller?
I, I have worked with a lot of people who are anxious about presenting or want to really just lean on the stats. I think, again, the STAR model, like, even if you present something in a very dry way, but you have the flow based on the STAR model, people will still resonate with that story.
Sidetrack a conversation if it's the first conversation you're having with a potential investor. You know, when I was raising money for TrackPatch Health, we had private equity investors, but we were looking for outside money, and they had us put so much financial data in the deck that it, you know, our story got lost basically is what happened.