Tiger BufordYour Orthopedic Industry Expert (free today)

Memorizing your sales pitch and making it feel natural.

20 Apr 2025 · 1 min

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1:01

A 60-second sales pitch needs deep rehearsal until it becomes reflexive, not just memorized. Like actors who internalize lines or soldiers trained to fight instinctively, you deliver it naturally when it's part of you, not something you're reciting.

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And I loved your 60-second concept that you talked about earlier, and you said you memorized it, which I, I tend to do some of that too for the purpose of then being able to read the reaction. How do you balance that with sounding like you've rehearsed and memorized it, you know?
Well, because, uh, a great actor has learned his lines so well that they're no longer They're no longer a learned line. They're literally infused into their being. And then I remembered, uh, what I'd learned in the Army about how, uh, people fight like they train. And the harder they train, the better they fight, because it becomes reflexive and intuitive, and they, you know, they become creative.