Colleen and Tiger break down how to get investor attention before fundraising: keep LinkedIn and Instagram active for the company and founders, refresh all profiles, hit industry conferences even if expensive, and issue press releases. Tiger emphasizes storytelling, saying a memorable opening like Shark Tank pitches helps investors remember you between calls.
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Consistent LinkedIn and Instagram postings from both the company and the executives, I think, is a, is a good thing to do. Um, review and improve profiles before you launch a fundraising activity. Attend as many industry and networking events that you think will be useful, and then present at investor conferences. I know some can be costly. You know, I just attended the LSI MedTech, and, and it's, it's pretty pricey. And then also, to the extent that you've got some news to get out there to the community, press releases, I think all of that just helps. You never know when that one investor group is going to see it and be intrigued by it. So that's the, um, you know, my thoughts to share, but happy to answer any questions that you might have.
Yeah, that's great, Colleen. There's a lot of Good stuff in there. Well, I've got a lot of thoughts when you were presenting. The storytelling thing seems to be underrated. You have to make a connection, you know, with, with investors somehow. I mean, Shark Tank is really, you know, it's obviously a little bit contrived, but if you watch the best Shark Tank pitches, I mean, they just lock the people in, in the first 30 seconds before you know, before the real data comes. I think, I think that's really important.
Well, yeah, because most of these investor groups, they're, they're on calls, you know, many days out of the week, um, one right after another. So it literally, you have to give them something to remember.