Investors aren't looking for easy deals anymore. They want a clear problem and a smart solution to it. A compelling story about what you're fixing and how beats everything else when you're raising money.
Chapters
What are people investing in easily? Easily? Nothing. There, there's no easy investment in today's day and age, but that's not the— that's not to dissuade people from raising money. I think the biggest thing is they're investing in smart ideas, products, or services. So that's where if you have the next big thing in medical device technology or you know, any other service or industry, as long as you have a very solid story and a problem that you can clearly fix, that's going to be the easiest way to win an investment. It's just a matter of how much they put in and where do they spend the most of their time. And it's just, it's different based off family office, PE firm, and things like that. So there's definitely a lot of, a lot of interesting things going on in the market.