Tiger BufordYour Orthopedic Industry Expert (free today)

Recovery Outcomes is the goal, not PT tech to do exercises

7 Jun 2026 · 1 min

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A physical therapy program uses behavioral archetypes to match patients with the right coaching style, whether app-based or human. The goal is recovery outcomes, not just getting people to do exercises. Matching the delivery method to how each person actually responds improves adherence.

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But it fundamentally started with this premise of what is it going to take to get a human being to engage in their plan of care, right? And that's the code that we cracked. That is the most difficult problem to solve. So what we ended up doing is we fundamentally created archetypes and behavior profiles of a human being. Our program is a bio-psycho-social program. So we started looking at it. And that gave us an opportunity to understand how people like to be coached, cajoled, motivated, kicked, pushed, empathy shown. And whether it's the app or the human coach, the engagement is aligned to their behavior and their archetype.