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Rethinking trade show attendance for startups - BoneChat #57 short

6 Jan 2025 · 0 min

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0:03

Trade shows aren't worth it for customer acquisition anymore, but they're still valuable for recruiting. Early-stage startups should rethink why they're going.

Should startups go to trade shows in 2025?
That's a great question.
Only to recruit, not to find customers.
You know, the North American Spine Society, they adopted me and put me on a committee, and now I'm working on a committee for innovation for the North American Spine Society, the first commercial representative in history to do that. So I think it's all about your willingness to think outside the box.

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