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Savvy funding advice from startup Founder/CEO Alyssa Huffman @ Allumin8 - on BoneChat #57 short

6 Jan 2025 · 1 min

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Alyssa Huffman, CEO of Allumin8, says health-tech founders should pursue family offices for relationship-driven funding instead of individual physicians, since physician investors can block GPO contracts needed to sell to hospitals. GPOs have strict safeguards that make it hard for small companies to navigate procurement without specialized help.

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You want to be, you want to be fishing in a pond where no, there's nobody else. That's really interesting.
Yeah. You know, family offices, I think, are where most people are going now, and that's one-on-ones, but there's so many family offices and you really have to tug on some heartstrings there. Individual investors, we've had a lot of success with people coming to us actually. But the problem is, is you can't take physician money if you want to get on GPO contracts and. It's, it's, it's really been locked down very well to prevent founders from, or small startups from succeeding. The big companies and the GPOs and hospitals have done a very good job. And if you don't know how to navigate it, you're in trouble.