Simplifying product usage in the Orthopedic OR sells !!!

you can take a drill bit and put in a drill, you can use our system. That's as hard as it is. That's the hardest part of the whole procedure. And that's not the case with most systems that are out there.

Jesse, have you counted steps, uh, with your system versus a big trauma company, or have you counted time?

Well, we, we have counted time, and this was a lot of our data is mostly on the Swiss side. So we actually do have some like a white paper type research on the clavicle system. And that's when I said about The perfect example of a something simple that you would, you wouldn't think would be the, a market driver. And, and so that you look at our system and be like, wait a minute, you only have one contour plate. Like, how am I gonna use that for every clavicle? I'm like, trust me, it works. And the, the, the market's proven it that you, you go from with no sales force in 3, 4 years to 20% market share. That's not an accident.