Startups - what is easier and what is harder now ?

I like number 1 in general. What is getting easier? What is getting harder?

And, and what, you know, I talk to so many people every, every week that I keep hearing from my perspective is sales are getting harder, value analysis is getting harder, FDA is getting harder. I mean, those are just slam dunks. And what's getting easier is designing products. Like doing more with less employees, like Mark just showed us, contracts, attorneys, legal. I mean, all the, all, all that stuff is easy now. You can start a business in 2 seconds now. You don't have to have an office nowadays. I mean, there's so many, creating a business is easier in general. Selling is harder in general.

What would you say is making selling that much harder?

I'm gonna defer to the experts here.

Cope? Yeah, it's the, it's multiple people on the decision-making process.