Tiger BufordYour Orthopedic Industry Expert (free today)

Target Smaller Ortho Conferences for Results

10 Jan 2026 · 1 min

Watch on YouTube

0:58

In this brief discussion, Speaker A argues that smaller, regional orthopedic meetings provide greater personal value, stronger sponsor relationships, and higher impact for participants. He cites a successful cadaver lab combined with didactic sessions tailored for Latin American surgeons as an example of the unique educational opportunities these meetings can offer. Speaker B adds that booth space at smaller, hotel‑style conferences is more equitable, preventing large companies from dominating the visual landscape and ensuring all exhibitors receive comparable visibility. Together, they suggest that the intimacy, balanced exhibitor layout, and targeted educational formats of smaller conferences make them a more effective platform for both sponsors and surgeons.

Chapters

My experience is that smaller meetings are more valuable to me because they're more personal. The sponsor appreciates the support or the, the lead conference lead appreciates the sponsors more. And you get a lot more mileage out of small conferences. We did a cadaver lab combined with didactic. For Latin American surgeons and they just love it. But these small regional meetings, I think, are the way to go.
The booth space is so much more equitable at smaller, sort of like, let's call them hotel meetings rather than convention center meetings. It's like everybody kind of just around the periphery with maybe a row or two going down the middle and it just looks much more like the, you know, nobody walks in and they can't, they don't see the sort of differences in company size right away that can distort people's sort of perceptions.