Tiger BufordYour Orthopedic Industry Expert (free today)

The growing hip preservation trend is ripe for Direct-to-Patient marketing. They want it !

21 Jul 2025 · 1 min

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Hip preservation is booming and patients want these products. MIAC Orthopedics proved direct-to-consumer marketing works for their bear implant, and a recent crowdfunding success shows strong public interest. The speaker plans to make DTC marketing central to their strategy once they fund a dedicated team.

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I don't want to build a Salesforce, I can tell you that. But I think if you look at MIAC Orthopedics and what they did with the bear implant, I mean, they were very successful with the direct-to-consumer marketing. And I think that really helped them. And I see similar plays for us. When we did the crowdfunding raise, I think we were successful in that crowdfunding raise because it resonated with so many people. And I think that'll continue to be the case, especially as we show efficacy in these clinical trials. I think we can leverage that. And so, so direct-to-consumer will definitely be part of our marketing campaign. I just got to get some money so I can hire somebody to do the marketing.