The "sales blitz" strategy to drive sales in a specific city explained by Mark Maloney on BoneChat.

when I was director of sales at Orthologic and then, uh, VP of sales at eTrauma, we used to— I used to do something I called a, a sales blitz, which is another old Army thing. And then I basically would fly like 5 good salespeople into a city, and I would give them 2 days to come back with solid leads. And because they're from out of town, they don't have the relationship handicap of being nice. They could walk into your office and they say, well, the doctor's seeing patients, lady, I'm only here for one day, one day, and this is probably something that's going to change his career. You got to give me— you know, they think they could be stupid jerks like that. And they got paid on leads, and they would canvas a town, and they would see people that your distributor would I won't see for 6 months. And that became like gold to follow up on, much better than spending money on LinkedIn. How were they— they were incentivized, they were paid by the lead? And, uh, actually, yeah, they were already being— they were on salary. So I just— basically, they were, they were my regional managers. And instead of going buying dinners and getting fatter, I would fly them into town And they would become like hunter killers, a SWAT team or a SEAL team.

It was fun. What did you call, what did you call that group?

Uh, I called it a hunter killer team, but that was too military. They didn't like that. Uh, so I called it Blitz, Sales Blitz.

I like it. Did you get any pushback from the distributors on that approach?

If I did, uh, they weren't right for the job.

Please.