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The Secret to Motivating Human Behavior 🧠

6 Jun 2026 · 1 min

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A healthcare team built behavior profiles to match patients with coaching styles that actually work for them, whether that's empathy, push, or cajoling. The right fit between person and coach unlocks sustained engagement in care plans.

Chapters

But it fundamentally started with this premise of what is it going to take to get a human being to engage in their plan of care, right? And that's the code that we cracked. That is the most difficult problem to solve. So what we ended up doing is we fundamentally created archetypes and behavior profiles of a human being. Our program is a bio-psycho-social program. So we started looking at it. And that gave us an opportunity to understand how people like to be coached, cajoled, motivated, kicked, pushed, empathy shown. And whether it's the app or the human coach, the engagement is aligned to their behavior and their archetype.