Spine companies are led by finance and engineering executives without operating-room experience, so they build products surgeons don't actually need. The industry needs to get back to basics: assemble the best experts for each problem and let them solve what clinicians face.
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But I think what happens is there's an undercurrent of unsatisfied users within spine about where innovation has gone. And I think when you have big companies that are led by people on the finance side or, um, or product management side or engineering side, you, you lack people that have worked in the clinic or the OR. You have a significant issue with where innovation can go, because the whole point of innovation is solving problems. And if you don't have that, that lens to look from, and your engineers, they don't really have that lens to look from either. And so I think what this really does is start to, to pull it back, back into solving problems. Like Eric said, getting back to the basics of solving problems. And when you start solving problems, you pull people together, the experts that are the best of the best of each individual problem, and then you cumulatively create innovation. And we will see the ripple effects of this for decades.