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VAC tip - Using Patient Testimonials for Device Approval - Mark Copeland on BoneChat short #35

20 Jul 2024 · 1 min

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Mark Copeland recommends medical device vendors submit patient testimonial videos to hospital value analysis teams. Patient praise resonates with chief nursing officers, chief medical officers, and CEOs, and can justify higher device prices by demonstrating improved outcomes.

Chapters

I would videotape those patients who go, oh my gosh, it was awesome. Like, it was great. I'd videotape 4 or 5 of them and I'd submit that to the value analysis team. Here's what patients are saying. That does matter because I've talked to the people. The chief nursing officer will care. The chief medical officer will care. The CEO will care. And you're saying we're delivering better healthcare. At a lower price. It's just our acquisition price may be higher, but we all buy things that have higher acquisition prices but that bring in way more value. It just depends on how you define it, and you have to own that.