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VB Spine must figure out the complex sales strategy post acquisition of Stryker spine

31 Jan 2025 · 0 min

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After acquiring Stryker spine, VB Spine must navigate a sales force of independent 1099 distributors, not salaried employees. These distributors have been locked into exclusivity deals that prevent them from selling competing products. Stryker may open up the model, but non-compete clauses across different states could make the shift messy.

And are most of Stryker's reps W-2s?
No, they're like exclusive distributors. So they're independent, you know, 1099 contractors, but they have some kind of exclusivity with Stryker where historically they haven't been allowed to sell products that Stryker deems competitive. Now, my guess is they're probably going to tap into the conventional, you know, free-for-all that is spine distribution.
Well, and it's going to vary, you know, if they have non-competes. It's gonna vary by state how they can operate. It's really kind of a mess.